earn customer trust with contact forms

Contact forms or query forms are a way of generating business leads. But it’s not easy to convert online users unless you have created a contact form that can build or earn trust quickly. If you are struggling to increase conversions for your lead generation forms, it’s about time you gave it some serious attention.

Right from the design of the contact form to the ‘submit’ or ‘go’ button, there are several things that you can tweak to create trust quickly. If you are ready, here are five tips you must use.

1. Give It a Professional Look

Well, it’s a no-brainer. But I find tons of contact or query forms that look so dumb or boring or unprofessional. When it comes to creating trust, the design of the form is the first thing to take care of. To give a professional look to your contact form, you can choose different colors for the fields and go for rounded corners, for example.

Even the appearance of the button should be created in a way that makes users feel at ease and gets them excited to click. Try to make your contact form look smart and sleek in design. A little bit of styling will make a huge difference.

2. Don’t Ask for Sensitive Information

One surefire way of driving users away quickly is to ask them to submit any sensitive piece of information. While asking for information, you should think really carefully. First, decide for yourself how much information is enough for you to use. Think about whether users will be comfortable providing what you ask for. And remember never to ask more than what you actually need.

3. Tell Users Clearly What They’ll Get in Return

Collecting user data works well when you look at it as a ‘give-and-take’ process. When you ask users for some specific information, you also need to provide them with a strong reason to do that.

Most importantly, you should make users fully aware of what you are going to provide them by gathering their information. If users have no idea what happens next or why you want their information, they’ll never trust you. Where there’s no trust, there are no business leads either. At the same time, you should essentially inform users that their information will never be sold or shared with any third party.

customer leads and trust

4. Don’t Collect Telephone Numbers

Depending on your specific requirements, you may want to collect a user’s name, email address, occupation, budget, subject, message etc. Many would also ask for users’ telephone numbers so as to call them. When you ask for phone numbers, most users have a feeling that once they provide it they are going to get spammed with several phone calls in a day. So, users won’t want to fill out the lead generation form.

The best idea is to eliminate the phone number field quickly, in case you have included it in your form fields. If you can’t, you can at least make filling out this field non-mandatory, so users can skip it.

5. Make the Button Text Less Committal

When it comes to creating or earning trust with your contact forms, the text on the button also plays a vital role. For example, the text ‘submit’ sounds more committal than the words ‘go on’ or ‘click here’. Therefore, always try to use those words that don’t look too committal for users.

Maximizing the number of leads generated by way of a contact form is all about creating as much trust as possible. Focus on earning the trust of users and you’ll soon see the rate of conversions go through the roof.