Guide

How to Encourage Website Visitors to Join Your Mailing List

When it comes to email marketing, it is important that you first build a mailing list. You’ll find that your investment in this marketing tool will bring back huge returns, and it’s still considered one of the direct marketing methods that are most effective.

Have a Website Set Up First

The number one way that people are going to be able to join your mailing list is through your website, so make sure you have at least a landing page or basic website set up first. If you are planning ahead and haven’t already purchased a domain and hosting yet make sure that you check out http://couponcodehoster.org/godaddy-coupons/ first, there are some excellent deals to be had for new customers. We definitely recommend GoDaddy for the aspiring webmaster, as it’s inexpensive and reliable.

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Building the Mailing List

If you want to have a successful email marketing campaign, first you need a list of subscribers. There are tons of great email list companies out there like MailChimp, Constant Contact and AWeber. You are only supposed to send emails to those who have opted into your list, and you need to let them know how to opt out as well. To build a mailing list, here are four essential tips that you need to remember.

1 – Have Sign up Links on Each Page

One essential thing that will help you to build a mailing list is to have signup links on each page of your website. While many visitors to your site go to the home page first, there may be visitors that end up on other pages of your website.

Some people make the mistake of only putting the signup forms or links on the homepage. However, if someone ends up on another page, you could miss an opportunity. Make sure you have a form that stands out on each page of the site for the best results. There are a few apps and services out there that can help you with this.

2 – Add Some Motivation for Signing Up

Another thing you need to remember if you are going to build a mailing list is to add some motivation for signing up. Some of your visitors may need something extra to get them motivated to go ahead and sign up for your list. Giving things away can be a great way to motivate people to sign up for your emails.

Offering free trials, ebooks, reports, and other free items work as bait to get subscribers to sign up. People love something that is free, and if you offer something good, they are happy to give their email address in return. You can use an online service to manage the downloads.

3 – Use Article Marketing

You can also use article marketing to build a mailing list as well. Writing quality articles that put a call to action and links to your web page is a great way to bring people to your signup page.

While you don’t want to have too many calls to action, one good call to action is usually enough to get people to click on the link to your site. If they like the information, you presented in your articles, more than likely they’ll want more and will sign up for your emails.

4 – Don’t Buy a List

It is essential that you remember this important tip when you are working to build a mailing list – don’t buy a list. Many marketers make this mistake. Not only will you end up sending people spam, but you’ll also find that a list that you buy just won’t give you the targeted results that you will get from an email list that you build up on your own.

When you build up your list, people sign up because they are interested, which means they’re more likely to purchase your products. Those who have had their email sold are more likely to consider you spam and never purchase a product from you, which means you have wasted your money.

Digital Products You Can Create Today with Joomla and Namecheap

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The 7 Types of Digital Products You Can Start Creating Today

Setting up a store online has never been easier: sprinkle a little namecheap promo code for a cheap domain + hosting plan, install an e-commerce application like Woocommerce (for WordPress) or J2Store (for us Joomla lovers!)

While advertising and affiliate marketing are good ways to earn a living online, owning a product lets you control your own destiny. Every aspect of your promotion, from the marketing to the product itself, can all be controlled by you. Physical products are an option, but you will face considerable production and storage challenges. Digital products are often far simpler, particularly for novices who want to get started quickly. The following 7 types of digital product are all proven to work, with development outsourcing an option in each case.

Video Series

Videos are hugely popular and easy to produce. Depending on the product, you could film a video with an inexpensive camera and still get good results. If you need to show a presentation, you can use screen capture software or a slideshow. One of the main reservations in producing video is a reluctance to appear or speak on camera. Rather than let this reluctance stop you, outsource the presentation or voiceover segment to somebody comfortable with the role.

Kindle eBook

In most cases, writing an eBook won’t make you rich, but it can earn you a nice supplementary income. You can write about almost anything, with a variety of niches having a level of popularity. Children’s books are very popular, but you need to create something that will stand out from the crowd. Self-help is also an active niche, including fitness and finance. To really maximize your results, create a series of books that can be branded.

Membership Site

Single products can bring a customer into your sales funnel, but a membership site lets you make recurring income. If you can create enough content to satisfy a monthly expense, membership sites can earn considerably more revenue. Some proven examples include fitness, business, finance, and software. Running a membership site will be a serious undertaking, but making the commitment can ensure your business is more stable.

Software and Apps

Many business owners think software and app creation is too complicated. There is obviously a level of skill required to produce a quality product, but this can almost always be outsourced. If you can think of a good idea, plan out exactly what you need, and communicate your vision to a professional, there are plenty of freelancers around the world to assist you. The app market is growing, while quality software still carries a perceived value, so there is plenty of opportunity in this field.

Coaching Program

If you have an area of expertise, a coaching program can work well as a digital product. Lessons and advice can be provided via email or Skype, with no requirement to meet in a live environment. Coaching programs will usually be more exclusive and time-consuming, so they work well as upgrades from your main product base. Coaching can be very lucrative, but you have to be extremely knowledgeable and able to offer exceptional value.

Templates and Themes

Templates and themes can be created once, but they could make sales for many months or years. The most common examples are website themes for platforms like WordPress or Joomla. It can also be worth considering niche options, for example spreadsheet templates or video graphics. People will always look for a convenient product, so providing a quality option for a reasonable price will be hard to turn down.

Plugins

Plugins are attached to other software products to provide extra features. Software developers can piggyback onto popular platforms, such as WordPress, Firefox, and Photoshop, to market their own products. Due to the popularity of the original products, there is always a thriving marketplace for plugins, so you just need to tap into this audience. The key is to identify an opportunity for a new plugin and create a quality solution.

Selling digital products is one of the quickest and cheapest ways to start a legitimate online business. Many businesses are complicated, time-consuming, and expensive to get off the ground, whereas some simpler alternatives are very precarious. Owning a digital product is a middle ground that lets you run your business from home, allowing it to grow as your experience and knowledge expands. Even though a digital product still has a learning curve associated with it, each of the 7 product types are accessible to anyone willing to take action.

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